Strawberry White Chocolate Gooey Bars were born on a rainy afternoon when the kitchen table turned into a homework station, a coffee break corner, and a baking zone all at once. My granddaughter was coloring hearts for an upcoming school fundraiser,
my neighbor stopped by to return a casserole dish, and the radio hummed softly with old love songs. Someone mentioned needing a dessert that felt cheerful but effortless, and a box of strawberry cake mix on the pantry shelf quietly volunteered itself.
As the butter softened on the counter, conversations drifted between spring plans, bake sales, and who was bringing what to Sunday supper. The batter came together thick and rosy, sticking slightly to the spatula, promising something indulgent.
When the white chocolate chips scattered across the pan and the condensed milk glistened as it was drizzled over, the whole thing felt delightfully nostalgic and a little mischievous. The oven warmed the house while laughter floated in from the living room.
Strawberry White Chocolate Gooey Bars emerged glossy, soft-centered, and impossible to slice too soon. By evening, the pan sat cooling near the window, tempting everyone who walked by. These bars didn’t last long at the table, and before bedtime, notes were scribbled asking for the recipe. That’s how this sweet, simple bake found its way into my regular rotation.
Short Description
Strawberry White Chocolate Gooey Bars are rich dessert bars made with strawberry cake mix, white chocolate chips, and sweetened condensed milk, baked into soft layers with a gooey center.
Key Ingredients
- ½ cup unsalted butter, very soft
- 1 box (15.25 oz) strawberry cake mix
- 1 large egg
- 1 cup white chocolate chips
- About 8 oz sweetened condensed milk (roughly 60 percent of a 14 oz can)
Tools Needed
- 9×9-inch baking pan
- Aluminum foil
- Cooking spray
- Large mixing bowl
- Handheld electric mixer
- Spatula
- Measuring cups
- Wire cooling rack
Cooking Instructions
Step 1: Prepare the Pan
Preheat the oven to 350°F. Line a 9×9-inch pan with aluminum foil and spray lightly with cooking spray.
Step 2: Cream the Butter
Add softened butter to a large bowl and beat on medium-high speed until smooth and creamy.
Step 3: Make the Dough
Add the strawberry cake mix and egg. Beat on low speed until combined, continuing until the mixture forms a thick, tacky dough.
Step 4: Form the Base Layer
Press about half to two-thirds of the dough evenly into the prepared pan to create the base layer.
Step 5: Add Fillings
Sprinkle white chocolate chips evenly over the dough, then drizzle about 8 ounces of sweetened condensed milk across the surface.
Step 6: Top the Bars
Drop remaining dough in small pieces over the condensed milk and press lightly. Some gaps are fine.
Step 7: Bake
Bake for 27 to 30 minutes, until the edges are set and lightly golden and the center is mostly set with a slight jiggle.
Step 8: Cool Completely
Let the pan cool on a wire rack for at least 2 to 3 hours, or overnight, before lifting out and slicing.
Why You’ll Love This Recipe
Simple pantry-friendly ingredients
Soft, gooey texture with crisp edges
Bright strawberry flavor balanced by creamy white chocolate
Ideal for gatherings, bake sales, and holidays
No complicated mixing or layering required
Mistakes to Avoid & Solutions
Overbaking the bars
Too much baking time dries out the center.
Solution: Remove when edges are set and center still moves slightly.
Using cold butter
Cold butter won’t blend smoothly.
Solution: Let butter soften fully before mixing.
Pressing the top layer too firmly
Dense topping can prevent gooey layers.
Solution: Press gently and leave small gaps.
Cutting too early
Warm bars will fall apart.
Solution: Cool completely before slicing.
Uneven spreading
Thin spots can overcook.
Solution: Take time to smooth the base evenly.
Serving and Pairing Suggestions
Serve as dessert squares with coffee or tea
Add a dollop of whipped cream on the side
Pair with fresh strawberries for contrast
Cut into small bites for dessert tables
Serve slightly chilled for firmer texture
Storage and Reheating Tips
Store covered at room temperature for up to 2 days
Refrigerate for up to 5 days for firmer bars
Bring to room temperature before serving
Avoid microwaving to keep layers intact
Freeze sliced bars up to 2 months, thaw overnight
FAQs
1. Can I use full-fat condensed milk?
Yes, full-fat works well and makes the bars richer.
2. Do I need to use foil in the pan?
Foil makes lifting and cutting much easier, though parchment also works.
3. Can I double the recipe?
Yes, use a 9×13-inch pan and increase baking time slightly.
4. Are these bars very sweet?
They are sweet but balanced by the strawberry flavor and white chocolate.
5. Can I add fruit pieces?
Small chopped strawberries can be added, but reduce condensed milk slightly.
Tips & Tricks
Spray hands with cooking spray when pressing dough
Use a plastic spatula for smoother spreading
Chill bars briefly before slicing for cleaner edges
Wipe knife between cuts
Store layers between parchment to prevent sticking
Recipe Variations
Strawberry Dark Chocolate Bars
Swap white chocolate chips for dark chocolate chips. Follow the same steps for a deeper cocoa contrast.
Strawberry Cream Cheese Gooey Bars
Dot the condensed milk layer with softened cream cheese before topping with dough for tangy richness.
Strawberry Lemon Bars
Add 1 teaspoon lemon zest to the dough and use lemon-flavored white chocolate chips if available.
Vanilla Strawberry Bars
Use vanilla cake mix and add freeze-dried strawberry powder for a softer pink flavor.
Strawberry Almond Bars
Sprinkle sliced almonds over the condensed milk layer before adding the top dough pieces.
Final Thoughts
Strawberry White Chocolate Gooey Bars bring together simplicity and celebration in a single pan. They carry that familiar comfort of boxed cake mix while still feeling special enough to share. Each slice has its own personality some gooier, some firmer, all satisfying in their own way.
These bars fit easily into busy days and joyful gatherings alike. They’ve traveled to bake sales, potlucks, and quiet evenings at home with equal success. If you’re looking for a dessert that feels cheerful without asking much in return, this is one worth keeping close.

Strawberry White Chocolate Gooey Bars
Ingredients
- ½ cup unsalted butter very soft
- 1 box 15.25 oz strawberry cake mix
- 1 large egg
- 1 cup white chocolate chips
- About 8 oz sweetened condensed milk roughly 60 percent of a 14 oz can
Instructions
- Preheat oven to 350°F, line a 9×9-inch pan with foil, and lightly spray with cooking spray.
- Beat softened butter in a bowl until smooth and creamy.
- Mix in strawberry cake mix and egg until a thick, tacky dough forms.
- Press about half to two-thirds of the dough evenly into the prepared pan.
- Sprinkle white chocolate chips over the base and drizzle with about 8 ounces of sweetened condensed milk.
- Add remaining dough in small pieces on top and press lightly, leaving some gaps.
- Bake for 27–30 minutes until edges are set and lightly golden with a slightly jiggly center.
- Cool completely on a wire rack for at least 2–3 hours before slicing.

